[When you're a big company,] everyone's watching… on Day One your service pretty much has to be feature-complete, and ready for hundreds of millions of users. Forget about corner-turns. Forget about dipping your big toe in to get a sense of the temperature. These are the advantages of the upstart, when they're starting.

~ Dave Winer

http://scripting.com/stories/2011/06/29/pagesMistake.html