“

When I got to GDS I found the obsession with user needs so refreshing and helpful - not just users, but user needs. That's a big important distinction. One that sometimes gets lost in a warm bath of user-centricness.

If we forget the needs bit then we're just talking about users, which easily elides into audiences, which everyone takes to mean target audiences - which is a whole different kettle of ball games.

”

http://russelldavies.typepad.com/planning/2013/10/activit...

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